What type of persuasive message is being developed when you establish that a problem exists, and can show how your solution is effective?
A) Recommendations
B) Request for favors
C) Customer claims
D) Sales messages
E) Goodwill message
Answer: A
Explanation: A) When you make a recommendation, you establish that a problem or a need exists, and then you show how your solution is effective. The content of your recommendation can include a range of persuasive elements: focusing on benefits, anticipating objections, building credibility, constructing a logical argument, and appealing to the audience's emotion.
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Fill in the blank(s) with the appropriate word(s).
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