Describe the social desirability effect and why it could be detrimental.
What will be an ideal response?
Participants may not always be honest about the answers provided to researchers. Frequently, people who respond tell a researcher what they think he or she wants to hear or what they think makes themselves look good. This could be detrimental because researchers do not get a completely honest response and the results could be skewed. For example, one study found that people use twice as much media as they report using on surveys and questionnaires.
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Derek lives in a collectivist culture and therefore is responsible for the ________
Fill in the blank with correct word
When deciding on a new radio format, the first step is to
a. review the competition. b. hire a new DJ. c. ask your advertisers what kind of music they like. d. eliminate news coverage.
Which of the following is most likely to apply to a person from an Asian culture?
a. Shrugging when asked for an opinion during a business meeting though actually disagreeing with the proposition being discussed. b. Working toward being the best student in the class in order to gain the praise of teachers and the opportunity to give a speech as the valedictorian. c. Telling a friend that her new dress isn't flattering while helping her get ready for a date. d. Taking great pride in a daughter's choice to move across the country to follow her dream job, even though it means she is rarely able to spend time with the rest of the family.
"To persuade my audience to contribute to the campus blood drive" is a specific purpose statement for a persuasive speech on a question of policy whose aim is passive agreement.
Answer the following statement true (T) or false (F)