Precautionary savings is
A. forced savings, which occurs when the government implicitly saves for people through the Social Security system.
B. additional savings people make in order to profit from the high returns to the stock market.
C. savings made by the poor.
D. the extra amount of savings a household maintains because of uncertainty about its future income.
Answer: D
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Clarion Inc issues numerous discount coupons throughout the year. A balance in the Estimated Liability for Coupon Redemption
a. indicates an error had been made in posting. b. should equal the same amount of coupons redeemed. c. is the amount of outstanding coupons it expects to be redeemed. d. indicates that more coupons were redeemed than estimated.
In TV advertising, "spots" have relatively large audiences, but they are expensive for local retailers.
Answer the following statement true (T) or false (F)
Which of the following was NOT indicated by a survey of 97 highest-level public relations leaders as a key factor in a successful public relations career?
A) communications skills B) compassion C) diversity of experience D) performance
Which of the following is true of advertising as a form of promotion?
A. makes use of nontraditional media B. sponsor or advertiser not identified C. low cost per contact D. immediate feedback and capability to close sales E. nonpaid form of promotion