Which of the following statements characterizes the growth stage of the product life cycle?
A. Management considers pruning items from the product line to eliminate unprofitable ones.
B. Prices are usually high, sales are low, and development, promotion, and distribution costs are high.
C. Promotion costs climb, and competitors cut prices to attract business.
D. Marketing strategy in this stage typically encourages strong brand loyalty.
Answer: D
You might also like to view...
In the database method of data management, access authority is maintained by systems programming
Indicate whether the statement is true or false
In a small business, the customer accounts are usually kept in alphabetical order.
Answer the following statement true (T) or false (F)
Over the 50-year period from 1950 to 1999, 3-month Treasury bills earned a positive average annual rate of return in each year
Indicate whether the statement is true or false.
Which of the following is a trend in today's business environment?
A. Organizational structures have become flatter and more participative. B. Business decisions are seldom being made in team environments. C. Slow decision making is seen to result in success. D. The accessibility to information has become more limited.