All of the following are questions that should be asked before writing a news release EXCEPT

A) what is the key message?
B) how can I put the most positive spin on this situation?
C) who is the primary audience?
D) what does the target audience gain from the product or service?
E) all of the above


Answer: B

Communication & Mass Media

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When displaying an object as a presentation aid, which of the following must you do?

A. offer an explanation of what the presentation aid is B. offer an explanation of where the presentation aid came from C. offer a statement of what the presentation aid means and why it is important D. all of these choices E. none of these choices

Communication & Mass Media

When Lucy speaks, she only looks at one or two audience

members. Lucy is using a form of ineffective eye contact known as the __________. Fill in the blanks with correct word

Communication & Mass Media

Bicycle Thieves depicts the story of ________

A) a poor man and his son B) a group of fashionable Italian rebels C) rival bicycle manufacturers D) the rise of Mussolini

Communication & Mass Media

According to the text, public library databases are just as comprehensive as

college or university library databases. Indicate whether the statement is true or false.

Communication & Mass Media