Which of the following is a suggestion for how to increase accuracy in impression formation?
a. Increase cultural sensitivity.
b. Ignore your role in perception.
c. Accept uncertainty.
d. Draw early conclusions.
Answer: a
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This research goes beyond numeric information to offer qualitative data on audiences such as lifestyle and buying patterns
a. geodemographic b. psychographic c. demographic d. focus groups e. call-out
When making up an audience-analysis questionnaire, you should use ________ questions to get at the strength of a respondent's attitudes or feelings.
A. leading B. scale C. interview D. fixed-alternative E. open-ended
Being afraid to express love for someone because you might be rejected is an example of
A) inadequate interpersonal skills. B) fear. C) anticipation. D) sadness.
It is best to use _____ questions when interviewing someone for speech material because they allow for spontaneous discussion
Fill in the blanks with correct word