Which of the following is a suggestion for how to increase accuracy in impression formation?

a. Increase cultural sensitivity.
b. Ignore your role in perception.
c. Accept uncertainty.
d. Draw early conclusions.


Answer: a

Communication & Mass Media

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This research goes beyond numeric information to offer qualitative data on audiences such as lifestyle and buying patterns

a. geodemographic b. psychographic c. demographic d. focus groups e. call-out

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When making up an audience-analysis questionnaire, you should use ________ questions to get at the strength of a respondent's attitudes or feelings.

A. leading B. scale C. interview D. fixed-alternative E. open-ended

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Being afraid to express love for someone because you might be rejected is an example of

A) inadequate interpersonal skills. B) fear. C) anticipation. D) sadness.

Communication & Mass Media

It is best to use _____ questions when interviewing someone for speech material because they allow for spontaneous discussion

Fill in the blanks with correct word

Communication & Mass Media