The biggest mistake job seekers make when writing cover messages is making them sound too generic
Indicate whether the statement is true or false
True
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Unlike other car rental agencies that are based in airports to serve travelers, Rental Wheelz has a network of neighborhood offices
The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Rental Wheelz caters to a small share of the large car rental market. From this description, it can be concluded that Rental Wheelz most likely practices ________. A) undifferentiated marketing B) multi-segmented marketing C) individual marketing D) local marketing E) concentrated marketing
Turnkey projects export technology, management expertise, and capital equipment.
Answer the following statement true (T) or false (F)
The chief purpose of calculating quantitative industry attractiveness scores for each industry a company has diversified into is to
A. determine which industry is the biggest and fastest growing. B. get in position to rank the industries from most competitive to least competitive. C. rank the attractiveness of the various industry value chains from best to worst. D. ascertain which industries have the easiest-to-achieve key success factors. E. provide a basis for drawing analysis-based conclusions about the attractiveness of the industries a company has diversified into, both individually and as a group, and further to provide an indication of which industries offer the best and worst long-term prospects.
What is the primary distinction between a line extension and a product modification?
A. A product modification results in a completely new product while a line extension is simply changing an old product. B. In both cases an existing product is altered, but the alteration is more dramatic with a product modification than it is with a line extension. C. Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market. D. With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension. E. Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality.