What are some tips for writing in advertising?
What will be an ideal response?
Focus on benefits and characteristics. Products often have specific benefits and characteristics that you can highlight to entice readers and viewers who might find a use for your products or services. Show, don’t tell. If you “show” them how something works, they can see it with their own eyes and they might be more likely to buy into your claims. Avoid hyperbole. What people tend to want is to see how something works and understand why it will benefit them. Write clearly and plainly. If people don’t understand the value of a product, they won’t purchase it. Embrace the platform. Advertising professionals must adjust their approach to telling stories and reaching audience members as well when working on a digital platform.
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When we assert that a thing is either one kind or the opposite, we use a ____________ term
Fill in the blanks with correct word
What are the advantages and drawbacks of using people as visual aids?
What will be an ideal response?
How often should quotations be used in a speech?
A) As often as possible, since it shows the audience the speaker has done research on the topic. B) Never since a speech should be in the speaker’s own words. C) At least once for every main point the speaker is covering. D) Only when they are extremely interesting, compelling, or to the point.
During a question-and-answer session, which one of the following responses is undesirable?
A. "I don't know." B. "I'll find out the answer and get back to you soon." C. "That's a good question." D. "I don't understand your question."