What must a brick-and-mortar company determine before it brings its business online?

(a) Whether it would like an expanded merchandise catalog for its online store.
(b) Whether it is interested in issuing an IPO for the company in order to raise money.
(c) The level of cooperation and integration between its separate online and offline entities.
(d) Whether it would like the online and offline stores to have the same name.


Ans: (c)

Business

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