In the 1990s the database community and the document processing community created a standard called Expandable Markup Language (XML)
Indicate whether the statement is true or false
FALSE
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Norton has determined that along the share-development path, his business should perform at an 85% level of product awareness, 76% in product preference, 68% in product availability, and 92% in rate of purchase
If the share potential index for Norton's business is 25%, at what level of purchase intentions should his business perform? A) 55% B) 97% C) 83% D) 74% E) 62%
Give an example of a cultural shift that may impact the marketing of products or services
What will be an ideal response?
Secure Investments, Inc, a U.S. firm, expands into international markets through a joint venture. In this situation, Secure Investments owns
a. all of the operation. b. as much of the operation as SecureInvestmentswants. c. none of the operation. d. part of the operation.
Data Processing, Inc is a service firm that performs word processing functions for law firms, corporations and government agencies. Their facilities consist of 120 office units with a word processor in each unit. Their facilities were formerly a shoe
manufacturing plant, and all of the office units are located in one large room. Over the past 14 months, 7 of the 120 word processors have been diagnosed with breast cancer. In six of the seven cases diagnosed, there is no family history of breast cancer. Jane Quinn, the owner and CEO of data processing, has seen a cluster study that links employment as a word processor to a higher rate of breast cancer. Ms. Quinn does not disclose the study to her employees and takes no further action. Discuss the ethical issues.