Databases help companies choose the prospects they can serve most effectively and profitably.
Answer the following statement true (T) or false (F)
True
With a database, companies can choose the prospects they can serve most effectively and profitably-the purpose of all marketing.
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If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?
A. ethics B. implementation C. planning D. experience E. control
Last year Rosenberg Corp. had $195,000 of assets, $18,775 of net income, and a debt-to-total-assets ratio of 32%. Now suppose the new CFO convinces the president to increase the debt ratio to 48%. Sales and total assets will not be affected, but interest expenses would increase. However, the CFO believes that better cost controls would be sufficient to offset the higher interest expense and thus keep net income unchanged. By how much would the change in the capital structure improve the ROE?
A. 4.36% B. 4.57% C. 4.80% D. 5.04% E. 5.30%
Portfolio management matrices are applied to what level of strategy?
A. international level B. departmental level C. business level D. corporate level
Global Commerce Corporation purchased trading debt investments for $49,000 on December 31, 2018. There is a decrease of $3800 in the fair value of the trading debt investments by the end of the year 2019. Which of the following is the correct journal entry?
