The first step in the social marketing planning process is ________

A) determining the focus of the program
B) selecting the target audience
C) setting objectives and goals
D) designing the market offering
E) finding a source of funding


A

Business

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Answer the following statement true (T) or false (F)

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a. Breaching the spirit of a contract for self-interest b. Being serendipitous c. Being biased d. Managerial corruption

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