The ________ represents the contribution margin divided by revenue
A) return of capital B) gross margin percentage
C) capitalization rate D) markup rate
B
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Which of the following statements is true of advertising?
a. The total costs of advertising are typically low. b. The messages in advertising are personalized. c. The cost per contact in advertising is low. d. Innovative media are not used in advertising.
The ________ categorizes billboards, street furniture, alternative media, transit, and specific forms of radio as out-of-home advertising.
A. Traffic Audit Bureau (TAB) B. Point of Purchase Advertising Institute C. Competitive outdoor media report D. American Public Transportation Association (APTA) E. Outdoor Advertising Association of America (OAAA)
Which of the following laws require businesses to report cash transactions involving $10,000 or more?
A) Bank Secrecy Act B) USA Patriot Act C) Money Laundering Control Act D) All of the above
CSMA/CD stands for ________
A) Carrier Sense Multiple Access/Collision Detection B) Communication Sense Multiple Access/Communication Detection C) Carrier Sense Millennium Access/Communication Detection D) Carrier Services Multiple Access/Commuter Detection