One weakness of the supercomputer was that after digesting the Urban Dictionary, Watson couldn't ____________

A) connect with Facebook friends
B) attract Twitter followers
C) control its "potty mouth"
D) defeat human competitors on Jeopardy
E) appear in YouTube videos


Answer: C

Communication & Mass Media

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What are the two most important goals for any speech and what are two ways of accomplishing each

of these goals? What will be an ideal response?

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The moral rules of good conduct that guide one’s actions are called _______________

a. self-regulation b. fairness c. ethics d. confidentiality

Communication & Mass Media

One purpose of content analysis is to . .

a) Describe media effects b) Test hypotheses of audience behaviors c) Compare media content with the real world d) Assess the correlation between content and behavior

Communication & Mass Media

When the return rate (in-tab) for diaries is low, statistical weighting or sample balancing is used to compensate for the shortfall

Indicate whether the statement is true or false.

Communication & Mass Media