Research for the Tax Amnesty 2015 campaign revealed ______.

A. a direct marketing public relations campaign has no effect on promotions
B. a direct marketing public relations campaign is the least cost-effective promotional method.
C. a direct marketing public relations campaign is the most-cost effective promotional method.
D. a direct marketing public relations campaign is a bad idea.


C. a direct marketing public relations campaign is the most-cost effective promotional method.

Communication & Mass Media

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In which relationship stage does ?grave dressing? occur?

A) post-interaction stage B) de-intensification stage C) stagnation stage D) separation stage

Communication & Mass Media

Which of the following is a principle of verbal communication?

a. Language has grammar rules. b. Our reality is shaped by our language. c. Our reality is determined by our language. d. Language is meaningful.

Communication & Mass Media

Before you decide whetheran interview is necessary, you should be sure that your questions cannot be answered easily by looking at a Web site or reading a newspaper article or a book

Indicate whether the statement is true or false

Communication & Mass Media

Speakers can define a term by referring to its _____, such as noting its roots in world languages or describing how it came to mean what it now means

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media