In the context of purchasing advertising space, some publishers charge their clients according to click-throughs, that is:
A. the clients need to pay when a user clicks to visit the Web site on which the ad is displayed.
B. the clients need to pay only when a consumer purchases a product from the advertiser's home page.
C. the clients need to pay a fixed amount for every banner ad.
D. the clients need to pay when a user actually clicks on a banner ad to visit the advertiser's landing page.
E. the clients need to pay in advance for uploading their ads on a Web site.
Answer: D
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