An organic alternative medicine company was giving a presentation to retailers and independent businesspeople on how to display and market their products over the counter

To prove that their products were safe and reliable, they called on familiar faces from the media and entertainment fields who have been using them for years to share their experiences about the product. What is the material presented here, and why?
a) Testimony, to lend credibility to the message
b) Visual aids, to help the presenter control apprehension by providing a point of familiarity in an uncertain situation.
c) Example, to connect the main ideas of a presentation with an ideal state envisioned by the speaker
d) Statistics, to reduce large masses of information to general categories.


A

Communication & Mass Media

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Marcus is giving a speech at his manager's retirement party. During his speech, Marcus recounts an amusing and realistic story about the day his manager found herself dealing with an unruly customer. Marcus's story is an example of which of the following?

A. self-deprecation B. an anecdote C. a pun D. a tall tale

Communication & Mass Media

The straw man fallacy attempts to link two events together. If one event occurs in close proximity to another straw man assumes that the first event caused the second event

Indicate whether the statement is true or false

Communication & Mass Media

The specific purpose of a speech refers to whether it is designed to inform, persuade, or serve a ceremonial or special occasion function. The general purpose of a speech includes this category, then adds information about the topic

Indicate whether the statement is true or false.

Communication & Mass Media

Describe and give an example of two tools you can use to narrow your search when using an online search engine.

What will be an ideal response?

Communication & Mass Media