The offer strategy for direct mail has five elements: the product, the offer, the medium, the distribution method, and the ________
A) outside envelope
B) creative strategy
C) sales letter
D) circular
E) reply form
B
You might also like to view...
When a taxpayer with average annual gross receipts in excess of $25 million finances the construction of its building by borrowing, the interest is added to the cost of the building.
Answer the following statement true (T) or false (F)
Which of the following is most accurate concerning the spacing of company reports?
a. Text should be double spaced and references single spaced. b. Text and references should be double spaced. c. Text and references should be typed according to software default spacing. d. Spacing can vary with the preference of the company.
Group norms are formed only with respect to things that have significance for the group.
Answer the following statement true (T) or false (F)
Consider a local club selling Christmas trees. If demand is normal with a mean of 200 and a standard deviation of 50, how many trees should the club stock if service level must be greater than 95%?
What will be an ideal response?