The set of brands a consumer knows about but has neither positive nor negative feelings for is the:
A) inept set
B) inert set
C) cognitive set
D) evoked set
B
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If a bank in the economy has excess reserves of $3 million, and required reserves are 10 percent of transactions accounts under the assumptions of the simple multiplier formula, then eventually the money supply will increase by
A. ?$3 million. B. $3 million. C. $10 million. D. $30 million.
________ is a measure of the percentage improvement in predicting the value of the dependent variable, given the value of the independent variable in contingency table analysis
A) Tau b B) Symmetric lambda C) Asymmetric lambda D) Tau c
Which of the following is not a characteristic of resources in the concept of competitive advantage?
a. valuable b. rare and not easily imitated c. non-sustainable d. non-substitutable
Answer the following statements true (T) or false (F)
The strongest evidence from capital market research concerns the information content of annual accounting earnings numbers.