Which one of the following answers is not true? The procedures for any content analysis study should be

a. explicit
b. qualitative
c. quantitative
d. precise
e. replicable


b. qualitative

Communication & Mass Media

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In their stories, the news media usually turns narrators into ______.

a. plotlines b. characters c. pawns d. scenic elements

Communication & Mass Media

________________________ argues that the choice of communication media should depend on the extent to which medium supports synchronicity.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When Richie watches a violent action film, his baseline for an aggression effect moves toward the manifestation level. In contrast, when he watches a comedic film, his baseline fluctuates away from the manifestation level. This distinction exemplifies which factor influencing fluctuation effects?

a. Cognitive complexity of content b. Degree of identification c. Content of messages d. State of mind

Communication & Mass Media

What is the basic goal of informative speaking?

a. Help change the attitudes and actions of audience members. b. Coerce people into action. c. Increase others' knowledge, understanding, or abilities. d. Stimulate thought in the minds of the audience.

Communication & Mass Media