_____ consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples, and trade shows.
A. Sales promotion
B. Publicity
C. Personal selling
D. Advertising
E. Sponsorship
Answer: A
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In environmental psychology the typical outcome variable is ____________ or ____________ of an environment
a. service; repurchase b. control; reproach c. control; avoidance d. control; sensibility e. approach; avoidance
According to the zones of social interaction, North Americans are generally comfortable ?with only close friends and family standing within 1 1/2 feet from them; this amount of space is called the ________ zone
Fill in the blank(s) with correct word
Which one of the following statements regarding the economic order quantity (EOQ) is TRUE?
A) The EOQ model combines several different item orders to the same supplier. B) If an order quantity is larger than the EOQ, the annual holding cost for cycle inventory exceeds the annual ordering cost. C) The EOQ model assumes a variable demand pattern. D) When the interest rate drops, the inventory holding cost decreases and the EOQ decreases.
The moral rights rule states that people should put the community's interests above the company's.
Answer the following statement true (T) or false (F)