Which of the following strategies is used by an organization to achieve its customer-based
objectives through a new market segment approach?
A) adding value -added services to current range of services to grow revenue per customer
B) leveraging CRM to capture preferences of top customers
C) providing top service to top customers to retain them
D) expanding into new areas to grow revenue per customer
D
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When a voucher system is used, an invoice approval is not needed as long as the purchase is evidenced by an invoice and purchase order.
Answer the following statement true (T) or false (F)
An IPO is the sale of previously issued shares to the general public
Indicate whether this statement is true or false.
All of the following are questions that managers want answered about defensive marketing EXCEPT:
A. What is the role of service in defensive marketing? B. What is a loyal customer? C. How can defection-prone customers be identified? D. What specific aspects of service are most important for customer retention? E. What levels of word of mouth are needed to retain customers?
________ are relatively concrete formulations of achievements the organization is aiming for within set periods of time.
A. Visions B. Goals C. Missions D. Value premises