In a short essay, discuss the relationships among exploratory, descriptive, and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design
Include a specific example of each research design type to support your answer.
When little is known about the problem situation, it is desirable to begin with exploratory research. For example, exploratory research is suitable for generating alternative courses of action, research questions, or hypotheses. Exploratory research can then be followed by descriptive or causal research. It is not necessary to begin every research design with exploratory research. If the researcher has a good understanding of the problem situation, descriptive or causal research may be a more appropriate initial step. Annual consumer satisfaction surveys are an example of research that need not begin with or include an exploratory phrase. Exploratory research can be used at any point in a study. For example, when descriptive or causal research leads to results that are unexpected or difficult to interpret, the researcher may turn to exploratory research for insight. Exploratory and descriptive designs are frequently used in commercial marketing research, but causal research is not as popular.
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What will be an ideal response?
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Fill in the blank(s) with the appropriate word(s).
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