How can a salesperson improve the effectiveness of an introductory approach?
What will be an ideal response?
The introductory approach is the most common and the least powerful because it does little to capture the prospect's attention and interest. The introductory approach can be used in conjunction with another sales approach, such as the complimentary or referral approach.
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_____ are typically used for computer-aided design (CAD), computer-aided manufacturing (CAM), complex simulation, graphical rendering, and scientific applications.
A. Servers B. Workstations C. Mainframe computers D. Supercomputers
Hispanic Americans:
a. prefer to buy American products rather than brands found in their homelands. b. are much older than the general U.S. population. c. believe that the traditional family is the main building block of a healthy community. d. make the most homogenous ethnic group.
What is the legal consequence of a trademark becoming a generic term?
A) The fair use doctrine would not apply. B) No one can use the term in a name for that type of product. C) The holder of the trademark for the term that has become generic cannot prevent others from using the generic term. D) Every seller must use the term to describe that type of product.
Which of the following statements is true about the typical growth pattern of a small business?
A. Professional managers who work in small companies move from one company to another as they progress upward in rank and earnings. B. The length of service of professional managers (as opposed to owner-managers) in small businesses tends to be relatively long. C. Owners do not need to give managers a financial interest in the business to hold them. D. Owners typically hire professional managers as soon as they start their business.