Riley watches a television show and decides that is not realistic because he cannot think of a way in which he would use the information from the show in his own life. Riley is judging the reality of the message based on the dimension of:

a. social utility judgment
b. identity judgment
c. narrative usefulness
d. practicality judgment


a. social utility judgment

Communication & Mass Media

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Explain the differences between the three different types of leadership styles discussed in the textbook

Which leadership style do you think you exhibit during group interactions? Explain your answer. What will be an ideal response?

Communication & Mass Media

Through brainstorming, you discover areas that need further investigation

Indicate whether the statement is true or false

Communication & Mass Media

This occurs when one culture is dominated by the ideology of another culture. For example, U.S. American culture and products pervade the Filipino society

American products dominate the Filipino market that it is difficult for local producers/products to compete. Because of their pervasiveness, Filipinos begin to use these products and buy into the ideals and ideologies that these products represent/carry. This is an example of: a. cultural imperialism b. hybridization c. homogenization d. acculturation

Communication & Mass Media

Some stations have this between the main control room so that the output of the production studio can be put live over the air

A. CODEC B. hardwired link C. twisted pair D. all of these E. none of these

Communication & Mass Media