Ayan is responsible for quality control for an automobile manufacturer and recently made the decision to suspend production when test results for completed cars fell below the manufacturer's standards. What type of decision is this?
A. satisficing
B. programmed
C. intuitive
D. groupthink
E. creative
Answer: B
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Which statement is not true about research design?
A) Research design is a framework for conducting the marketing research project. B) Research design specifies the measurement and scaling procedures. C) Research design is undertaken before developing the approach to the problem. D) Research design is undertaken after the marketing research problem is defined.
Which of the following is an example of long-term strategic capacity planning?
a. the decision to build a new plant b. the purchase of new equipment c. hiring new employees d. changing product design
A seasonal pattern in time series data is evident when the level of the variable of interest moves erratically up or down from one period to the next
Indicate whether the statement is true or false.
Google search ratings can be increased by which of the following?
a. links to social media pages that are also calculated in the ratings b. the quality of posts onto the website c. paying for Google ads d. building an attractive website