A measure can be accurate but unreliable.
Answer the following statement true (T) or false (F)
False
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To study the effect of subliminal advertising on consumer behavior, participants were randomly assigned to either watch a movie with or without subliminal advertising. The group of participants that saw the movie without the ads is called ________________
FIll in the blank with correct word.
Which of the following is most likely to produce complete forgetting from long-term memory?
a) Alzheimer's disease or strok b) Passage of time without rehearsal c) Overriding of memory by new learning d) Lack of adequate cues
On problem with validating the other's viewpoint is that you give up your own position even if only temporary
a. true b. false
How can an advertiser increase the persuasiveness off a message?
a. Use a source that shares similarities to the target audience. b. Use an attractive source. c. Use a source that is perceived to have credibility. d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.