How can a writer establish a familiar tone with the reader of a sales letter?
What will be an ideal response?
To keep a sales prospect reading, a writer needs to establish a familiar tone with the reader.
One way to achieve this goal is to refer to the reader as "you" as often as possible. Another
good device for establishing a mood of familiarity is to start the letter with a question that will
result in a "yes" answer. Writers can also establish a familiar tone with the reader in the first
paragraph by:
a) using imperative sentences.
b) using informal punctuation such as dashes, exclamation points, underscores, ellipses, and
parentheses.
c) using contractions.
d) using short, informal sentences.
e) repeating the reader's name once or twice in the letter.
f) complementing the reader.
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