A cosmetic company is interested in selling their product by targeting women's concerns over their appearance, particularly in regard to aging. A technique that is likely to work would be a(n) __________ advertising campaign
a. CEO participating in the c. youth-oriented
b. attack on another products' d. fear appeal
D
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The secular trend
a. is found only in Central and South America. b. has been documented in the U.S. and nearly all European countries. c. occurred in the 1950s, but has now stopped. d. is found in every country in the world.
Marcia has been diagnosed with binge-eating disorder. Which characteristic will we expect to see in her?
a. She is not concerned with her eating habits. b. She is frighteningly underweight but worries she is overweight. c. She overeats and engages in compensatory behaviors like purging. d. She has to deal with prejudices of overweight individuals.
The radiation problem was used in your text to illustrate the role of _________________ in problem solving.
A. means-end analysis B. functional fixedness C. analogy D. mental set
A team of researchers set out to study aggressive behavior in preschool children in two different play settings, one where only large playground equipment was present and another where only small toys were present. Aggressive behavior was defined as arguing, taking toys by force, and fighting. The researchers hypothesized that the large playground equipment would produce more sharing, whereas the
small toys would produce more aggression, due to the nature of the toys. To test their hypothesis, the researchers created two groups of children, one for each play area. More aggressive behavior was observed in the small-toy play area. (a) What research methods and techniques were employed? (b) What procedures might have been employed to ensure accuracy in the observing of aggressive behavior? (c) Can we say for sure that the small toys caused aggressive behavior? What will be an ideal response?