The main distinguishing factor between hot and cool media is the

A. involvement required of the audience member
B. number of senses required in order to consume it
C. era in history when the medium came into existence
D. effects the media content has on the audience


Answer: A

Communication & Mass Media

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After identifying his or her general purpose, the second task of a public speaker is to _____

a. identify the audience b. understand the audience c. select your topic d. indemnify a specific purpose

Communication & Mass Media

According to the ______ model, knowledge leads to a change in attitudes, which in turn leads to practice.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Toasts should be read to ensure you make a good impression

Indicate whether the statement is true or false

Communication & Mass Media

__________ is the use of force to get another person to think or behave the way you wish.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media