When economies of scale exist, the percent of sales method will overestimate the assets required
and therefore overestimate the amount of discretionary financing needed.
Indicate whether the statement is true or false
TRUE
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In advertising, a(n) ________ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement
A) art director B) copywriter C) IMC manager D) PR practitioner E) stylist
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed
This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product
In discriminant analysis, we can obtain some idea of the relative importance of the variables by ________
A) examining the absolute magnitude of the standardized discriminant function coefficients B) examining the structure correlations, or canonical loadings or discriminant loadings C) examining the unstandardized discriminant function coefficients D) A and B are correct
Why are the opportunities and threats facing a principal competitor not compared in competitive
comparison framework? How are the strengths and weaknesses of a competitor analyzed if the marketing plan of an organization demands a four quadrant SWOT analysis?