Discuss how negative emotions can be evoked to increase audience involvement.

Question

What will be an ideal response?

Answer 1

Negative emotions are disquieting, so when people experience them, they look for ways to eliminate them.
We experience fear when we perceive ourselves to have no control over a situation that threatens us. We may fear physical harm or psychological harm. If you use examples, stories, and statistics that evoke fear in your audience, they will be more motivated to hear how your proposal can eliminate the source of their fear or allow them to escape from it.
We feel guilt when we personally violate a moral, ethical, or religious code that we hold dear. We experience guilt as a gnawing sensation that we have done something wrong. When we feel guilty, we are motivated to "make things right" or to atone for our transgression.
We feel shame when a moral code we violate is revealed to someone we think highly of. The more egregious our behavior or the more we admire the person who finds out, the more shame we experience. When we feel shame, we are motivated to "redeem" ourselves in the eyes of that person. If in your speech you can evoke feelings of shame and then demonstrate how your proposal can either redeem someone after violation has occurred or prevent feelings of shame, then you can motivate the audience to carefully consider your arguments.
We experience anger when someone demeans us or someone we love. Speakers who choose to evoke anger must not incite listeners to the degree that their reasoning processes are short-circuited.
When we fail to achieve a goal or experience a loss, we feel sadness. Unlike other negative emotions, we tend to withdraw and become isolated when we feel sad. Because sadness is an unpleasant feeling, we look for ways to end it. Speeches that help us understand and find answers for what has happened can comfort us and help relieve this unpleasant feeling.