In ________, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interests
A) paid searches
B) pop-up advertising
C) display advertising
D) banner marketing
E) micro-advertising
A
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A marketing mix strategy is a long-term strategy with a 3- to 5-year time horizon and specific performance objectives
Indicate whether the statement is true or false
Which of the following terms is not one of the gaps that contributes to the service gap?
A. Performance gap B. Communication gap C. Delivery gap D. Knowledge gap E. Standards gap
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.Ager and Hastie are presenting a proposal to a theater group. People in attendance include various accountants, actors, and producers. The sales presentation should include all of the following EXCEPT a(n): A. list of theaters the company has equipped. B. history of the company and its mission. C. statement regarding the firm's guarantees. D. list of the firm's safety credentials. E. price list for basic systems.
The foundation of a global mind-set is
A. intellectual intelligence and global emotional intelligence. B. global skills. C. knowledge of foreign languages and cultures. D. knowledge of and experience in other cultures. E. the ability to understand cultures and manage diverse teams.