There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish?
A. Make predictions regarding customer behavior such as which customers are at risk of leaving.
B. Identify their customers across other applications.
C. Segment their customers into categories such as best and worst customers.
D. All of these.
Answer: A
Business
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