Discuss conducting marketing research for a national car rental company.
What will be an ideal response?
Students should answer this question by describing how service marketing research is different from tangible products marketing research. Services research must continually monitor and track service performance because performance is subject to human variability and heterogeneity. Conducting performance research at a single point in time, as might be done for a tangible product, would be insufficient in services. In addition, service marketing research needs to consider and monitor the gap between expectations and perceptions. The gap is dynamic because both expectations and perceptions can fluctuate.
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When a buyer-seller relationship has reached the commitment stage, there is a stated or implied pledge to continue the relationship.
Answer the following statement true (T) or false (F)
The 12-month period that ends when a company's sales activities are at their lowest level is called the:
A. Calendar year. B. Natural business year. C. Interim period. D. Accounting period. E. Fiscal year.
Outline the opportunity process and discuss the qualities necessary for an opportunity to become viable.
What will be an ideal response?
Under the Electronic Signature in Global and National Commerce Act, electronic signatures can
be verified by the following methods except: A) By a secret password known by the signatory. B) By the use of a notary public to check digital identifying information. C) By the use of a device that electronically recognizes fingerprints or parts of the eye. D) By a digitally encoded smart card belonging to the signatory.