According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer something better than the others?"
A) performance
B) presence
C) advantage
D) bonding
E) relevance
C
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If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
A) customer complaints B) share of shelf C) effective reach D) trial rate E) market share
Which of the following countries is NOT one of the largest developing or newly industrialized countries?
A. Russia B. Brazil C. China D. India E. Canada
What should be your goal during the first interview?
A) To get the job B) To make a strong, positive impression C) To clearly identify what type of work you are looking for D) To learn about the company E) To find out the salary and benefits associated with the position
Which of following is not a reason for a company to make a strategic long-term investment?
a. expansion b. downsizing c. reduction of costs d. integration