Today, media businesses do research first and product development second. This is because these media businesses try to:

a. increase revenue streams
b. minimize expenses
c. attract people to niche audiences
d. minimize risk


d. minimize risk

Communication & Mass Media

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Cultures that favor a succinct style of communication ______.

a. prefer personalized and often exaggerated speech b. say no more or less than is needed c. value the use of concise talk and silence d. are usually individualistic and high context

Communication & Mass Media

Speeches about concepts focus on the __________

a. abstract b. relevant c. concrete d. absent e. related

Communication & Mass Media

Specifying the boundaries of the body of content to be considered is called defining the

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In a________ organization, the overall business goals are established by management, but work unit goals are established by team members

a) team-base b) high-reliability c) self-managing d) long-standing

Communication & Mass Media