How did the Brittany Maynard campaign reach California voters?

What will be an ideal response?


One of the most visible elements of this campaign was the media advocacy strategy to reach voters, opinion leaders, policymakers, and opposition groups in California. The media strategy relied upon the personal stories of terminally ill individuals, their families, and others who had been directly impacted by this issue and who were committed to taking part in the campaign. Maynard’s telegenic personality supported a strong media relations campaign that developed around her personal story.

Communication & Mass Media

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When sources are biased, they do not report valid information

Indicate whether the statement is true or false

Communication & Mass Media

Most people agree on core values, but many people disagree on the best way to prioritize those values

Indicate whether the statement is true or false.

Communication & Mass Media

The human–nature value proposes three possible relationships between humans and nature:

humans rule nature, nature rules humans, and _______________. Fill in the blanks with correct word

Communication & Mass Media

Which of the following is discussed in your textbook as a guideline for effective informative speaking?

A. Avoid personal words such as "I," "we," "you," and "our." B. Use technical language to enhance your credibility. C. Relate the topic directly to the audience. D. All of these answers are correct. E. Both use technical language to enhance your credibility and relate the topic directly to the audience.

Communication & Mass Media