_____ enables business partners to set standards for data formats in Web pages.
A. Perl
B. CGI
C. XML
D. SQL
Answer: C
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Which of the following statements most accurately explains the behavior of costs?
a. There is no norm; rather, costs can be fixed, variable, or a combination of both. b. The majority of costs are variable per unit of production. c. The majority of costs are fixed per unit of production. d. Costs can be fixed or variable but usually not a combination of both.
The "feel-felt-found" method is used in conjunction with which of the following?
A) indirect denial B) direct denial C) trial offer D) superior benefit E) demonstration
Examples of industries in the service channel include convention centers, banking, and advertising
Indicate whether the statement is true or false
Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's careful implementation of
A. operational excellence strategy. B. strategic business unit control. C. targeting strategy and the marketing mix. D. supply chain management. E. locational excellence strategy.