When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality
The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
A) technology intensity
B) responsiveness
C) ease of use
D) customer training
E) adaptability
D
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The evoked set in a purchase decision consists of brands that have been purchased previously
Indicate whether the statement is true or false
All of the following sentences are correct except ______
A) Everyone in the department except her has expressed an opinion about working overtime. B) Please accept our apologies for the delay in your shipment C) All employees accept Kristen and Max will work overtime this weekend.
Bob applies to City Insurance Company for homeowners' insurance. City issues a policy, but later discovers that Bob's application includes several misstatements. Most likely, these misstatements can
A. affect the coverage under the policy but cannot void the policy. B. bind Bob but cannot affect the coverage. C. not bind Bob or affect the policy. D. void the policy.
Which one of the following items of evaluation would Susan score the highest on?
Susan has always maintained an excellent credit rating over the years. She has an annual income of $63,000, has lived at her current residence thirteen years, and has worked at the same job for eight years. Susan works in a clerical position, has two credit cards and maintains two bank accounts. Susan is very conservative and has all of her savings ($12,000) in a NOW account at her local bank. One of her credit cards has a balance of $550 and has an APR of 23%. Susan has been making monthly minimum payments on the credit card. Out of curiosity she would like to know how her credit card companies judge her creditworthiness and what she can do to improve her financial situation. A) Employment history B) Annual income C) Length of residence D) None of the above