What is the first step the PR professional takes to prepare a presentation?

a. Design carefully.
b. Plan the slides or materials.
c. Develop an outline.
d. Edit and rehearse.


c. Develop an outline.

Communication & Mass Media

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Which of the following is a reason to consider the Internet for business-to-business communication?

a. You can create a “data dump” for all the information and images you can’t include in traditional media advertising b. Provides more detailed information and interactivity than you can achieve in a magazine ad c. With all the new technology available, you can create some really cool effects independent of the sales message d. Everyone is doing it, so if you don’t do something, you’ll be left behind

Communication & Mass Media

Adrianna says, "Next, we will discuss the steps to become certified and remain certified in CPR: enroll in the course, attend the course, and keep your certification up to date by taking the course again." This is an example of a(n) _____.

A. initial preview B. internal preview C. internal summary D. final summary

Communication & Mass Media

A speech to ______________promotes understanding, enlightenment and education

a. inform b. persuade c. entertain d. all of the above e. none of the above

Communication & Mass Media

Having low communication apprehension means a person is afraid to speak

Indicate whether this statement is true or false.

Communication & Mass Media