Anita included Bob's name and photograph in a list of the FBI's top ten criminals. Bob has never been convicted of any crime and is horrified by the thought of being considered a criminal. This:
a. is defamation.
b. is false light.
c. is nuisance.
d. could be either defamation or false light.
d
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Use this information for questions that refer to the Super Gaming Company and Accessories (SGCA) case.Kayla Jurgenson, marketing manager for Super Gaming Computers and Accessories (SGCA), is reviewing her company's plans for the coming year.SGCA sells its products through retail computer dealers and some specialty gaming stores. Currently, SGCA is carried in 25 percent of all retail computer stores nationwide, but in California it is carried in only 10 percent of stores. Kayla has set an objective of being in 25 percent of all retail computer stores in California within one year.SGCA plans to introduce a new SuperDuperGamer model with special features that fits its target market of teen and young adult gamers. The SuperDuperGamer uses a new technology and is expected to be a breakthrough
product, but it will be important to build awareness for it to succeed. The advertising objective is for 40 percent of SGCA's target market to be aware of the new SuperDuperGamer model within 3 months. SGCA also wants to help its retailers reduce their current stock of SuperGamer computers before the new model comes out in a month. The SuperGamer has been on the market for two years and has been a top seller in the category. SGCA's advertising objective for the SuperGamer computer is to reduce current dealer stock by 80 percent within the next month.SGCA is also introducing a SuperEnhancer sound card, which is designed to significantly enhance the game-playing experience with older computers. Research with gamers show that it is very well received, so the advertising objective for the SuperEnhancer sound card is to gain 40 percent market share among all gaming-specific sound cards in the next year. To help achieve that objective, Jurgenson is planning to use an ad that shows the sound card and a player being knocked off his chair by the sound. The headline on the ad reads, "9 Out of 10 Gamers Say that the SuperEnhancer Sound Beats All Others!" In making her decisions about media, Jurgenson has to A. decide which target market(s) should be reached. B. decide what must be said. C. decide on promotion objectives. D. know the costs of alternative media. E. All these answers are correct.
Three different tests are used by the Supreme Court as standards in reviewing cases which raise issues of equal protection. What are the three tests? When is each applied? In your opinion, why have different tests been developed?
The forecasting techniques that assume past sales patterns will continue into the future are all variations of
A. regression analysis. B. random factor analysis. C. seasonal analysis. D. time series analysis. E. past sales forecasting surveys.
A __________ is when the sender "signs" a message with its private key, which is achieved by a cryptographic algorithm applied to the message or to a small block of data that is a function of the message.
What will be an ideal response?