The first Ph.D. recipient to apply psychological principles to advertising was ____.?
a. ?Scott
b. ?Watson
c. ?Hall
d. ?Cattell
e. ?Münsterberg
a
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Which statement concerning childhood friendships is FALSE?
a. Many unpopular children have at least one reciprocal friend. b. Having a friend increases the odds of being happy. c. Having a chum is detrimental to the development of a friendship. d. True friends are not considered attachment figures.
Tests used to evaluate relative strengths and deficits of patients based upon empirically established brain-behavior relationships are known as __________ tests
a. neuropsychological b. projective personality c. objective personality d. "g"
The idea that people will adjust their spending upwards as income increases is
consistent with the idea of (a) operant conditioning (b) adaptation (c) the partial reinforcement effect (d) the escalating reinforcement effect
Living amongst and observing the people being studied is most closely associated with which of the following research methods?
a. Biological measurement b. Ethnographic research c. Interview method d. Experience sampling