Assess the role of emotion, or pathos, in persuasion and the role of frames in producing emotion When Mitchell assumes his audience cares about the well-being of children and encourages them to join a volunteer program to become a child's mentor, he's appealing to the audience's sense of __________.
A. sympathy
B. nobility
C. ethos
D. fear
Answer: B
Communication & Mass Media
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__________ is the process of influencing another person's values, beliefs, attitudes, or behaviors
Fill in the blanks with correct word
Communication & Mass Media
The similarity of linguistic terms and meanings across cultures is called conceptual equivalence.
Answer the following statement true (T) or false (F)
Communication & Mass Media
Group storming is the period when _____
A. conflict erupts B. brainstorming occurs C. groups come together D. groups work together efficiently
Communication & Mass Media
Speakers should always use as many statistics as possible
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media