Distinguish between primary and secondary research.
What will be an ideal response?
Answers will vary. Secondary research provides information that has already been created by others. Researchers save time and effort by not duplicating research that has already been undertaken. They can access this information easily through the aid of electronic databases and bibliographic indexes. Suppose that a marketing manager has been asked to investigate the feasibility of implementing a strategic information system. The manager knows other companies are using this technology. By engaging in secondary research, the manager can determine the boundaries of knowledge before proceeding into the unknown.After reviewing the secondary data, you might need to collect primary data to solve your problem. Primary research relies on firsthand data, such as responses from pertinent individuals or observations of people or phenomena related to your study. Recognized methods to obtain original information are observational studies, experimental research, and normative surveys. REJ: Please see the section "Selecting a Method of Gathering Information" for more information.
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One of the barriers to greater reliance on ________ is the difficulty of gauging its effectiveness
A) online advertising B) catalog marketing C) direct mail D) sales promotion E) public relations
An email message with the subject "Meeting Notes Attached: Crescent City Grill Launch Party" might use which of the following as its first sentence,
a. Please remember to include the mayor on the guest list. b. Attached are the notes from our Monday meeting discussing the Launch Party of the Crescent City Grill on March 3. c. BTW, what time did we decide for the buffet to open? d. The meeting notes are attached.
Life insurance policies that have dividend payments are known as
A) term life policies. B) modified life policies. C) participating life policies. D) renewable life policies.