What was at the center of Ford's crisis management efforts during the economic problems faced by the Big 3 auto makers in 2008?
A) a Web site distinguishing Ford from GM and Chrysler
B) full page advertisements in local newspapers across the U.S.
C) information about Ford's history on social networking sites
D) a YouTube video comparing Ford, GM, and Chrysler cars
E) viral marketing campaigns geared to generate public support
A
You might also like to view...
Supplemental disclosures required only when the statement of cash flows is prepared using the indirect method include
a. a schedule reconciling net income with net cash provided by (used in) operating activities. b. amounts paid for interest and taxes. c. amounts deducted for depreciation and amortization. d. significant noncash investing and financing activities.
DuPont analysis shows us that an increase in financial leverage for a profitable company will lead to _________
A) decrease in ROE B) increase in ROE C) an increase in ROE
Hannah posts her résumé on the websites of several companies. Unfortunately, it is poorly formatted and contains several spelling and grammar errors. What kind of communication barrier may this cause?
A) Bypassing B) Differing frames of reference C) Emotional distraction D) Physical distraction
A networking email
A) accompanies your résumé when you are applying for a specific job. B) is an email sent to your interviewer that summarizes your job-related strengths. C) demonstrates interest in a company when you do not know of a specific open position. D) is an email you send to your Facebook friends when you are looking for a job.