The prospect says, "I like your company's accounting software package, but our employees just don't have the time to learn a new system." This is an example of a ________ objection.
A. conditional
B. product
C. stalling
D. source
E. dodging
Answer: B
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A TV ad promoting how an ordinary person's life has changed due to considerable weight loss is an example of the ________ style of advertising
A) scientific evidence B) testimonial evidence C) technical expertise D) mood or image E) fantasy
Other comprehensive income for a reporting period include(s)
a. changes in the fair value of marketable equity securities available for sale. b. changes in the fair value of derivatives used as cash flow hedges. c. gains and losses related to retirement plans not yet recognized in measuring retirement benefits expense. d. all of the above e. none of the above
Which of the following is not an effective attention-getting technique for a persuasive message?
A) asking a rhetorical question B) using a polite request C) stating an unusual fact D) making a statement that you and the reader will agree on E) writing an unexpected statement
The _______________________________ is a trade agreement between Mexico, the U.S., and Canada that removes tariffs and other barriers to trade.
Fill in the blank(s) with the appropriate word(s).