Which of the following is an ethical issue faced by global PR practitioners?
a. paying for news coverage
b. using local gatekeepers
c. implementing PR tactics
d. promoting CSR efforts
a. paying for news coverage
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Direct experience is usually processed through the peripheral route to persuasion and dramatic experience is processed through the central route to persuasion
Indicate whether the statement is true or false
Why is it important to use established rules of order in a meeting?
a. Decision making will occur more quickly. b. The group leader will be less likely to use or be accused of using bias. c. Group members' credibility will not be affected. d. Formal rules of order will make informal and formal groups more productive.
Upward mobiles try to avoid working for an organization that they cannot picture running
themselves one day. Indicate whether the statement is true or false
To use language ethically, a speaker should ____
A) avoid controversy and use lively, vivid wording that is aesthetically pleasing B) shock the audience, to the point of generating discomfort, so they will understand the ethical importance of the speech C) use language true to his or her own character, even if it might be uncomfortable for the audience, since it's unethical to not be true to yourself D) try to promote mutual respect, and avoid language the audience may find offensive