Some research attempts to measure phenomenon with the goal of predicting future events. This is called ______.

a. quantitative research
b. qualitative research
c. predictive research
d. social research


a. quantitative research

Communication & Mass Media

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The strategies discussed in Chapter 10 for generating topic ideas are those developed from

the __________. a. self, audience, research, and occasion b. self, audience, friends, and research c. self, audience, research, and news d. self, research, occasion, and assignment e. self, occasion, audience, and assignment

Communication & Mass Media

All of the following are ways that your occasional speech specifically supports the reason for the occasion except:

a. Amplifying and extending the reason. b. Making your comments specific to the time and place. c. Using the opportunity to quote a famous person. d. Making it personal for you and your audience.

Communication & Mass Media

Ellen is giving a speech urging that college tuition costs be lowered. Her audience consists of

parents of college students.  Ellen?s best approach will be to stimulate the audience?s interest in her topic. Indicate whether the statement is true or false

Communication & Mass Media

Explain the two ways of conducting an audience analysis

What will be an ideal response?

Communication & Mass Media