Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability sampling survey
What will be an ideal response?
Answer: Focus group advantages: speed, relative ease, can discover new issues. Focus group disadvantages: Findings are not necessarily representative of the larger targeted public. Probability sampling survey advantages: Findings accurately represent the opinion of the larger targeted public. Probability sampling survey disadvantages: time to execute, costs, training of data gatherers, danger of flawed survey instrument.
You might also like to view...
Stereotypical media portrayals of gay men and lesbians have resulted in a nationwide rise in ______ against gay individuals.
Fill in the blank(s) with the appropriate word(s).
Communication Apprehension is defined as an internal process through which individuals can deliberately adjust how they perceive an action or experience.
a. true b. false
What is the best definition of a logical argument?
a. a generalization is cited from a series of specific examples, statistics, and/or testimony. b. it must be grounded in correct facts, complete evidence, and accurate reasoning. c. it is the dissimilar use of comparison d. it is identifying known causes to determine unknown effects.
The five elements that make up the visual environment of an online speech are
What will be an ideal response?