Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability sampling survey

What will be an ideal response?


Answer: Focus group advantages: speed, relative ease, can discover new issues. Focus group disadvantages: Findings are not necessarily representative of the larger targeted public. Probability sampling survey advantages: Findings accurately represent the opinion of the larger targeted public. Probability sampling survey disadvantages: time to execute, costs, training of data gatherers, danger of flawed survey instrument.

Communication & Mass Media

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Stereotypical media portrayals of gay men and lesbians have resulted in a nationwide rise in ______ against gay individuals.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Communication Apprehension is defined as an internal process through which individuals can deliberately adjust how they perceive an action or experience.

a. true b. false

Communication & Mass Media

What is the best definition of a logical argument?

a. a generalization is cited from a series of specific examples, statistics, and/or testimony. b. it must be grounded in correct facts, complete evidence, and accurate reasoning. c. it is the dissimilar use of comparison d. it is identifying known causes to determine unknown effects.

Communication & Mass Media

The five elements that make up the visual environment of an online speech are

What will be an ideal response?

Communication & Mass Media